| Titre | Donation Dollar |
| Agence | Saatchi & Saatchi |
| Campagne | Made to make a difference |
| Annonceur | The Royal Australian Mint |
| Marque | The Royal Australian Mint |
| Date de première diffusion/publication | 2020 |
| Secteur d'activité | Gouvernement et autres institutions |
| Synopsis | Australians are known as a charitable bunch, lending a hand when a hand needs to be lent. And right now, even a small act of generosity can make a big difference. Donation Dollar is designed to remind them to give, not only in times of crisis, but all year round. It's an official circulating coin, which can be spent like any other $1 coin, but when donated, helps make an on-going impact on the lives of Australians in need. Over the coming years, The Royal Australian Mint plans to mint one for every single Australian, creating millions of reminders to give. If we all donated one Donation Dollar a month, we'd raise an additional 300 million dollars annually. |
| Type de média | Etude de cas |
| Longueur | |
| Responsable de la création | Mike Spirkovski |
| Directeur de la création | Simon Bagnasco |
| Directeur de création | Lee Sunter |
| Senior Creative | Adam Ferrie |
| Concepteur / rédacteur | Adam Ferrie |
| Senior Creative | Peter Cvetkovski |
| Directeur artistique | Peter Cvetkovski |
| Designer | Alice de Saulles |
| Finished Artist | Juliet Symes |
| Producteur exécutif | Lucy Trengove |
| Producteur, maison de production | Zena Bartlett |
| Producteur digital | Nick Baum |
| Digital Design | Jarryd Hood |
| Producteur de contenu agence | Heather McKean |
| Stratégie | Jack Gilbert |
| Directeur de clientèle | Leah Williams |
| Directeur de clientèle | James Cameron |
| Chef de groupe | Jobe MacShane |
| Business Director | Rebecca Robertson |
| Executive Strategy Director | Alex Speakman |
| Directeur Général | Mark Cochrane |
| Public Relations | HERD MSL Sydney |
| RP | Rob Tolan |
| PR Strategist | Steph Banno |
| Directeur de clientèle | Steph Banno |
| Group Managing Director | Skye Lambley |