| Titre | The Healthy Map |
| Agence | Publicis Conseil |
| Campagne | The Healthy Map |
| Annonceur | Carrefour |
| Marque | Carrefour X Fortnite |
| Mise en ligne | Juillet 2021 |
| Secteur d'activité | Grande distribution |
| Synopsis | Carrefour is launching on Fortnite with The Healthy Map: the first creative map that allows gamers to regain life only by eating healthy. On Carrefour's "Healthy Map", players can heal themselves exclusively with fruits, vegetables and fish, where they usually use healing kits and potions to recover health points. This is an opportunity for the retailer to unite a new target group, gamers, around the food transition. |
| Type de média | Digital |
| Longueur | |
| Account Management Team | Andréa Bastianelli |
| Account Management Team | Pascale Beyssier |
| Account Management Team | Marie Wallet |
| Equipe créative | Morgan Carrio |
| Equipe créative | Edgar Heusch |
| Equipe créative | Jean-François Goize |
| Equipe créative | Marco Venturelli |
| Stratégie | Lydia Tamarat |
| Stratégie | Christophe Defaye |
| Social Media Team | Shems Chqoubi |
| PR Agency | CTZAR |
| Direction commerciale/Conseil client | Mayssam Kaado |
| Direction commerciale/Conseil client | Marie-Charlotte Mathieu |
| Direction commerciale/Conseil client | Camille Olivier |
Plus de réalisations
VOIR TOUSLes Incroyables Jouets
- MARQUE:
- Carrefour
- AGENCE:
- Publicis Conseil
Filière Qualité Carrefour, mieux pour tous
- MARQUE:
- Carrefour
- AGENCE:
- Publicis Conseil