Responsable de budget agence at Jekyll’n Hyde

Bike For Brussels - "Mr. Odd Sinding – Denmark"

mortierbrigade

mortierbrigade Brussels, Belgique

1244

Marque: Bike For Brussels
Pays: Belgique

Annonceur: Bike For Brussels

Titre	Mr. Odd Sinding – Denmark
Agence	mortierbrigade
Campagne	The Real Ambassadors
Annonceur	Bike For Brussels
Marque	Bike For Brussels
Date de première diffusion/publication	2023 / 6
Secteur d'activité	Transports, voyages & tourisme
Philosophie	Brussels Mobility wants to urge expats to hop on their bikes more often. To do so, it launches an influencer campaign, not with classic ‘brand ambassadors’ but with àctual ambassadors: The Real Ambassadors. Diplomats from the Netherlands, Denmark, Germany, Botswana, New Zealand, Bosnia, Slovenia, and Belgium. The Brussels-Capital Region is home to the largest expat community in Europe. 220,000 strong, expats account for a whopping 20 percent of the total population. Figures show, however, that they make (too) little use of the bicycle. Hailing from various countries around the globe, the eight ambassadors all provide their own unique input to the campaign. The ambassadors want to harness their passion for cycling and influence to inspire as many expats as possible to explore the city by cycling. We have even mapped out an Ambassador Route, linking up the hotspots of the eight participating ambassadors. The Botswana ambassador, Ms. Masekgoa Masire-Mwamba, even treated herself to a new bicycle, specifically for this campaign. The campaign will be deployed across social media and via pr. Eight different videos will be addressed and distributed to the relevant communities. The embassies will support the campaign by sharing the videos and routes with their compatriots. Together with the Real Ambassadors, let’s turn Brussels into the Cycling Capital of Europe, as well.
Type de média	Médias sociaux
Longueur	35 seconds
Responsable de la publicité (annonceur)	Sofie Walschap
Partner & CEO	Jens Mortier
Partner & Executive Creative Director	Joost Berends
Partner & Brand Design Director	Philippe de Ceuster
Equipe créative	Toon Vanpoucke
Equipe créative	Morgane Choppinet
Client Services Director	Catherine Hamers
Stratégie	Chenling Zhang
Directeur de clientèle	Anneleen Vande Voorde
Responsable de budget agence	Hanne Polé
Chef de groupe	Emma Robberechts
Social Media Lead	Lisa Smets
Digital Business Director	Jochen Sablon
UI Designer	Leroy Kleppe
Development	Dive
Designer	Kaatje Schreurs
Cross Media Designer/DTP	Vito Latorrata
Cross Media Designer/DTP	Sophie Bayeul
Public Relations	Brum Smith
Photographe	Tine Van Daele
Maison de production	Screensaver en Het Offensief
Caméraman	Loïc Meulenberg
Producteur	Bert Sap
Producteur	Aisha Adepoju
Producteur	Léon Hanssens
Motion Designer	Vincent De Boeck
Monteur	Jelle Stroo