Berkant Kuru
Head of Social Media at VMLY&R Turkey
Şişli, Turquie
TitreThe Rainbow Hack
Agence
Campagne The Rainbow Hack
Annonceur Change.org, Hayata Destek, Amnesty International, Greenpeace, ESHID, Mor Çatı
Marque Change.org, Hayata Destek, Amnesty International, Greenpeace, ESHID, Mor Çatı
Mise en ligneOctobre 2021
Secteur d'activité Associations caritatives, fondations, volontariat
Synopsis Six different nongovernmentalorganisations from differentbackgrounds -a great fit for the diversity emphasis ofrainbow flag- came together to run an outdoorcampaign. Each used their corporate color codes toconvey messages supporting both their organisationsand LGBTI+ community. “Oh, what a coincidence!”those billboards stood side-by-side. These six nongovernmentalorganisations raised LGBTI+ flags allover Turkey by 'accidentally' coming together onbillboards.The Rainbow Hack was the 1st to unite 6 different nongovernmentalorganisations to raise rainbow flagduring Pride Month. The campaign was organicallyshared by celebrities and influencers. It hit tens ofnews sites all around the world and became a trendingtopic throughout the LGBTI+ community. Despite allthe bans, we celebrated Pride Month with more than 10million reach and 3 million impressions. 98% of theseimpressions were positive mentions. With a very smalloutdoor budget, we created a digital campaign worthmillions of liras. All six non-governmental organisationsincreased their social media followers between 10% and 35%.
Type de média Etude de cas
Longueur
Directeur de la création
Directeur de création
Directeur artistique
Directeur artistique
Concepteur / rédacteur
Concepteur / rédacteur
Directeur de clientèle
Directeur Général
PR Director
Producteur, agence
Producteur, agence
Head of Digital Insight & Social Communication
Content & Community Team Lead
Digital Insight Lead
Digital Insight Analyst
Community Manager
Community Manager

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