St. James's Place - "Invaluable Advice (OOH) 2"

Ogilvy UK

Ogilvy UK London, Royaume-Uni

541

Marque: St. James's Place
Pays: Royaume-Uni

Annonceur: St. James's Place

Titre	Invaluable Advice (OOH) 2
Agence	Ogilvy UK
Campagne	Invaluable Advice
Annonceur	St. James's Place
Marque	St. James's Place
Date de première diffusion/publication	2024 / 3
Secteur d'activité	Services bancaires, investissements, services boursiers
Synopsis	St. James’s Place (SJP), the UK’s largest financial advice company, unveils a new campaign that celebrates the importance of tailored one-to-one financial advice in life, beginning this weekend on Saturday evening, March 16. ‘Invaluable Advice’ by Ogilvy UK is SJP’s first ever national brand marketing campaign. The touching creative is inspired by real client stories and follows Joe and Hannah on a single father’s life journey bringing up his daughter and the crucial and positive role played by his financial adviser Zara. Led by creative agency Ogilvy UK, a WPP collaboration with media agency Mindshare and brand transformation agency Landor, the brief was to instil pride and confidence in the value of advice for UK consumers. Ogilvy UK’s behavioural science division, the largest in the world, has collaborated in the development of the strategy and creative.
Type de média	Affichage
Offline Editing	The Assembly Rooms
Agence créative	Nick Ogilvy
Directeur de la création	Andy Forrest
Directeur de la création	Nicola Wood
Directeur de la création	Dave Towers
Design	Dave Towers
Designer	Jones
Producteur exécutif	Sally Miller
Assistant Producer	Eva McAlpine
Directeur associé	Andrew Brooks
Directeur associé	Jennifer Gledhill
Head of Strategy	Matthew Waksman
Maison de production	Academy Pictures
Réalisateur	Prayer and Pull Up Frederic Planchon
Photographe	Peter Funch
Directeur de la photo	Arnaud Potier
Producteur exécutif	MEDB RIORDAN
Producteur	Jessica Wylie
Offline Editor	Nik Hindson
Grade	Company 3 NY
Colour Producer	Kerri Aungle
Coloriste	Jean
Coloriste	Jean-Clément Soret
Sound Designer	Sam Cross
Gestion des droits musicaux	Black Butter Music Publishing Ltd (administered by BMG-Talpa Netherlands)
Agence Média	MindShare
Client Partner	Sarah Baker
Business Director	Sam Dickson
Directeur exécutif	Andrew Welch
Directeur des Stratégies	Daniel Sherrard
Directeur de la création	Jules Chalkley
Production lead	Ross Walker
Project Director	Paul Owen
Offline Post Producer	Daniel Breheny
Color EP	Ellora Soret
Online Studio	Gramercy Park Studios
TVC Producer	Annika Gustavsson
Lead Flame Artist	Mark Beardall
Advertising	Totem Brand Strategy Inc.
Advertising	Landor
Equipe créative	Charlie Lea
Equipe créative	Annie Wisbey
Directeur de clientèle	Jana Kytkova
Musique	Stephen Rennicks
Directeur des Stratégies	James Caig
Chef de groupe	Aaron Matthews
Business Director	Amelie Escudier
Client Manager	Alice Loveday
Executive Strategy Director	Tristan Ramsdale
Design Director	Carl Wills
Designer	Tai Tran