| Titre | ESCape Abuse |
| Agence | UNION |
| Campagne | ESCape Abuse |
| Annonceur | Interval House |
| Marque | Interval House |
| Mise en ligne | Novembre 2021 |
| Secteur d'activité | Institutions / Interêt Public / Associations à but non lucratif |
| Synopsis | During COVID-19, domestic violence has risen by 30%. Women are trapped in their homes with their abusers, and the isolation makes it even harder to get help.So Interval House decided to reach women in the one place they can get away from their abusers’ constant monitoring – online.We created a Lifestyle website that can save lives.At first, “The Way to Live: A Style Guide for the Modern Woman” looks like any other beauty and fashion site. But hold down the ESCAPE key and it changes to “The Way to Leave: An Escape Plan for the Abused Woman”.This secret site contains everything a woman needs to know to leave safely. But because it looks like “just another lifestyle site”, her abuser will never suspect a thing.In the darkest days of lockdown, we reached women without alerting their partners, and helped them escape abuse. |
| Problème | Interval House Women’s Shelter is committed to helping victims escape domestic abuse and live free of violence. |
| Type de média | Sites Internet |
| Responsable de la création | Lance Martin |
| Directeur de la création | Adam Thur |
| Directeur artistique | Adam Thur |
| Directeur de la création | Rica Eckersley |
| Concepteur / rédacteur | Rica Eckersley |
| Directeur artistique | Adrian Stiegler |
| Vice President (VP) | Jennifer Dark |
| Integrated Production | Jennifer Dark |
| Integrated Producer | Carolyn Mitchell |
| Photographe | Jonathan Lajoie |
| Studio Manager | William Leung |
| Réalisateur | Jan Kanhai |
| Digital Production | Jan Kanhai |
| Front End Developer | Scott Duncan |
| Président | Catherine Marcolin |
| Directeur de clientèle | Kristine Lafreniere |
| Responsable de budget agence | Bianca LaPenna |
| Stratégie | Jocelynn Rennie |
| Group Media Director | Cherie Raymond |
| Associate Media Director | Samantha Marion |