Jeep - "Jeep Code"

Publicis

Publicis Toronto, Canada

1310

Marque: Jeep
Pays: Canada

Annonceur: Stellantis

Titre	Jeep Code
Agence	Publicis
Campagne	Jeep Code
Annonceur	Stellantis
Marque	Jeep
Date de première diffusion/publication	2022 / 4
Secteur d'activité	4x4
Philosophie	Jeep has just launched their new campaign ‘Jeep Code’ by Publicis Toronto. The average Jeep buyer is typically a Boomer or a Gen Xer. To target younger generations who have been buying more vehicles during the pandemic, Publicis Toronto developed an innovative marketing campaign, Jeep Code - transforming every Jeep grille into a barcode, powered by Snapchat. Jeep Code is a first-of-its-kind technology that allows every Jeep’s seven-slot grille to be scanned using a Snapchat lens to identify the particular model, show its price and inventory nearby, and launch the buying process. The result? An entertaining and informative introduction to Jeep Code that attracts younger buyers and helps to connect them to the right vehicles in their area.
Type de média	Etude de cas
Longueur	93 seconds
Responsable de la création	Joanna Monteiro
Directeur de la création	Vinicius Dalvi
Directeur de création groupe	Victor Yves
Directeur de création	Steven Turnbull
Concepteur / rédacteur	Steve Muzzin
Director, Digital Advertising and Strategy	Anita Gillman
SVP, Brand Director	Bobby Malhotra
Group Account Director	David Langlois
Directeur de clientèle	Richard Guy
Audio Creative Partner	Cristiano Pinheiro
Production du son	Punch Audio
Sound Director	Cristiano Pinheiro
Sound Designer	Gustavo Guanaes
Sound Designer	Fernando Martinez
Producteur exécutif	Lili Aragoni
Producteur	Fernanda Garroux
Agence Média	STARCOM Canada
SVP, Media	Claus Burmeister
Director, Social	Bethany Castle
Director, Media Planning	Samantha Lacroce
Senior Social Specialist	Karin Polanco
Social Specialist	Kirsten Weaver
Social Coordinator	Michael Valente