Alexandre Scaff
Creative Director at São Paulo
São Paulo, Brésil
TitreThe World's Longest Phone Hold Time
Annonceur Bradesco Seguros
Marque Bradesco Seguros
Date de première diffusion/publication 2015 / 1
Synopsis
Bradesco Seguros. The largest insurance company in Brazil.
It is the story that Bradesco Seguros had and was left hanging on the phone, next to the customer, with the customer service of his not being able to speak, a fictitious company. She needs a simple winch for her car.
We made a special intervention during those classic programs of "one hour of music, without commercial exchanges" that have all the radios in their schedule. So to appropriate these songs of ours as if they appropriated our idea.
And they will play songs used on hold as classics by almost every insurance carrier.
Type de média Radio
Longueur
Concepteur / rédacteur

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