| Titre | Claire's Website mockup |
| Agence | DEFINITION 6 |
| Campagne | Fashioning a Brand New Digital Experience |
| Annonceur | Claire's |
| Marque | Claire's |
| Mise en ligne | Novembre 2022 |
| Secteur d'activité | Détail, distribution, chaînes de restaurants |
| Résultat | Customer experience agency DEFINITION 6 worked with Claire's on a new digital experience in which it reimagined claires.com for a generation of digital natives. The site pushed the boundaries of eCommerce and seamlessly integrated the in-store experience to create a more cohesive customer journey. The experience has yielded a 25% increase in revenue and a 50% increase in clicks. |
| Type de média | Sites Internet |
| Longueur | |
| SVP Group Account Director | Laura Schneider |
| Chief Digital Officer | Paul McClay |
| VP Creative Director | Thom Henkel |
| VP Account Director | Jeanna Welday |
| SVP, Group Creative Director | Doug Dimon |
| Directeur de création | Christian Duplantis |
| Program Director | Angelina Pennington |
| Software Development Director | Chet Verigan |
| Directeur de clientèle | Dominique Lescalleet |
| Senior Digital Producer | Akeem Mitchell |
| Senior Art Director | Tommie Lee |
| Directeur artistique | Bohdana Komichak |
| Senior Designer | Kristen Boban |
| Directeur de création associé | Christy Stehle |
| Concepteur / rédacteur | Jessica Wise |
| Chef de projet | Abby Boulrice |
| Infographiste | YiJun Jiang |
| Infographiste | Maxi Brufau |
| Junior Interactive Designer | Brooklyn Busman |
| Quality Assurance Manager | Pierre Sooh |
| Front End Developer | Matt Weaver |
| Developer | Jason Roth |