| Titre | Board - PKU |
| Agence |
VMLY&R Health
|
| Campagne |
The most unfair diet
|
| Annonceur |
Fundación PKU
|
| Marque |
Fundación PKU
|
| Date de première diffusion/publication |
2023 / 3
|
| Secteur d'activité | Associations d'information et de lutte contre la maladie
|
| Slogan | Trapped in the most unfair diet |
| Synopsis | Phenylketonuria, most known as PKU, is a rare, hereditary metabolic disease with no cure at the moment. Any protein food, such as meat, fish, or egg, must be eaten in extremely small quantities and with a great precision. A milligram or down of food protein intake can cause irreversible brain damage and even death. But worst of all is that currently a biosensor device to measure blood’s protein level isn’t existing, so the Fundación PKU is soughing to raise funds to finance its design, development and commercialization, which would allow for a real-time monitoring of blood protein levels. Only with this device we would be able to guarantee that PKU patients eat in a safe, non-hazardous manner. |
| Philosophie | With this graphic and detailed illustration campaign carried out by the renowned illustrator Roberto Junaka, we want to raise awareness on the unfair reality of these people in a simple, direct, and visually attractive way: showing patients trapped in their own diet foods. |
| Type de média |
Affiche / Panneau grand format
|
| Directeur de création groupe |
João Jackel
|
| Directeur artistique |
Raúl López
|
| Directeur artistique |
Rodrigo Cabello
|
| Concepteur / rédacteur |
César Pérez
|
| Directeur de création |
Leo Rincón
|
| Concepteur / rédacteur |
Catalina Segura
|
| Concepteur / rédacteur |
Heather Hamilton
|
| Infographiste |
Lucía de Pablos
|
| Chief Creative Director |
Natxo Díaz
|
| Illustration |
Jun Nakashima
|
| Concepteur / rédacteur |
Natxo Díaz
|
| Direction artistique et créative |
Leo Rincón
|
| Direction artistique et créative |
João Jackel
|
| Junior Art Director |
Jero Rincón
|
