| Titre | Red Is The New Black |
| Titre (langue originale) | Buri Nazar Wale Tera Call Laal |
| Agence | The Womb |
| Campagne | Red Is The New Black |
| Annonceur | Truecaller |
| Marque | Truecaller |
| Date de première diffusion/publication | 2022 |
| Secteur d'activité | Autres services en ligne |
| Synopsis | Truecaller is an app that helps users differentiate between normal, priority, spam and fraud calls with colour-coded called IDs. The spammy and fraudulent calls are marked red, prompting users to give those calls a miss and save themselves from potential scammers. The ad shows a seemingly friendly man walking through a market waving and greeting everyone on his way. However, he is stunned to see that his greetings are met with suspicious stares. He soon gets cornered by the folks at the market who paint his face red.The ad is a metaphor for how seemingly friendly calls may have ill intentions but with Truecaller, users can easily identify and mark them in red as a warning for everyone else. |
| Type de média | Digital |
| Longueur | |
| Concepteur / rédacteur | Rohit Sharma |
| Stratégie | Mitali Kamath |
| Direction commerciale/Conseil client | Saheef Giriyal |
| Direction commerciale/Conseil client | Rajat Pandey |
| Direction commerciale/Conseil client | Dhaval Jadwani |
| Direction commerciale/Conseil client | Kawal Shoor |
| Equipe créative | Paritosh Lonkar |
| Equipe créative | Ankita Sawant |
| Stratégie | Ramanathan Venkataramani |
| Stratégie | Puja Jhunjhunwala |
| Stratégie | Gaurav Joshi |
| Research | Manasi Mankatty |
| Founder | Navin Talreja |
| Equipe créative | Suyash Khabya |
| Responsable de la publicité (annonceur) | Kari Krishnamurthy |
| Responsable de la publicité (annonceur) | Manan Shah |
| Responsable de la publicité (annonceur) | Ashwani Sinha |
| Maison de production | Chrome Pictures |
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