Titre | Beauty |
Agence | DEFINITION 6 |
Campagne | Fashioning a Brand New Digital Experience |
Annonceur | Claire's |
Marque | Claire's |
Mise en ligne | Novembre 2022 |
Secteur d'activité | Détail, distribution, chaînes de restaurants |
Résultat | Customer experience agency DEFINITION 6 worked with Claire's on a new digital experience in which it reimagined claires.com for a generation of digital natives. The site pushed the boundaries of eCommerce and seamlessly integrated the in-store experience to create a more cohesive customer journey. The experience has yielded a 25% increase in revenue and a 50% increase in clicks. |
Type de média | Sites Internet |
Longueur | |
SVP Group Account Director | Laura Schneider |
Chief Digital Officer | Paul McClay |
VP Creative Director | Thom Henkel |
VP Account Director | Jeanna Welday |
SVP, Group Creative Director | Doug Dimon |
Directeur de création | Christian Duplantis |
Program Director | Angelina Pennington |
Software Development Director | Chet Verigan |
Directeur de clientèle | Dominique Lescalleet |
Senior Digital Producer | Akeem Mitchell |
Senior Art Director | Tommie Lee |
Directeur artistique | Bohdana Komichak |
Senior Designer | Kristen Boban |
Directeur de création associé | Christy Stehle |
Concepteur / rédacteur | Jessica Wise |
Chef de projet | Abby Boulrice |
Infographiste | YiJun Jiang |
Infographiste | Maxi Brufau |
Junior Interactive Designer | Brooklyn Busman |
Quality Assurance Manager | Pierre Sooh |
Front End Developer | Matt Weaver |
Developer | Jason Roth |