edson athayde
Creative Director at FCB Lisboa
lisboa, Portugal
TitreLove Without Barriers
Agence
Campagne Love Without Barriers
Annonceur Rumos
Marque Rumos
Date de première diffusion/publication 2016 / 4
Secteur d'activité TV, HI FI, magnétoscopes & accessoires
Slogan We rise together
Synopsis With the help of a VR headset, we made a wheelchair basketball athlete stand up, walk, position himself and shoot the ball, all this through his sister’s body. 
Philosophie Rumos is a tech company focused on shortening the distance between people and technology. Show people that barriers can be overcome with the help of technology. 
Problème We transformed a simple video data streaming into an immersive and real VR experience.It all using a H.264 compression on the sister’s head camera to be transformed and sent as an MP4 into the wheelchair basketball athlete’s VR headset through video stream, enabling the athlete to have a real-time video playing on his VR headset. The execution was captured to furtherly be a social video enabling people to watch it through a website fully integrated with social media platforms. 
Résultat Increase of social media engagement.73% of brand noriety increaseTripled the number of unique visitor on the website 
Type de média Médias sociaux
Longueur
Plus d'info www.amorsembarreiras.com
Directeur de la création
Chairman
Concepteur / rédacteur
Directeur artistique
Réalisateur
Directeur de la photo Pedro Patrocínio
Maison de production
UX Designer Jeison Valejo
Frontend Developer Antônio Figueiredo

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