Shanghai Blood Center - "A drop of possibilities"

McCann Health Shanghai, Chine

Awards

2215

Cette création fait partie de la Collection Act Responsible

Marque: Shanghai Blood Center
Pays: Chine

Annonceur: Shanghai Blood Center

Titre	A drop of possibilities
Agence	McCann Health
Campagne	A drop of possibilities
Annonceur	Shanghai Blood Center
Marque	Shanghai Blood Center
Date de première diffusion/publication	2021 / 4
Secteur d'activité	Don de sang et d'organes
Synopsis	A drop of possibilities Your blood will make a difference to other’s lives. Please give blood now.
Philosophie	The idea Our idea was to create an impact using a drop of BLOOD. We filled the blood with rael life stories that show how blood donation can change lives and create endless possibilities for others, and themselves. The Craft: We crafted the posters using highly detailed 3D model renderings. We turned real life stories into ‘liquid’ to create the form of blood. Then we turned them into dynamic sculptures to enhance the details. Both the character and sculpture are based on the ancient Chinese style of Qidiao — art made with carved lacquer.
Problème	Blood is in great demand, especially during COVID. But due to quarantine and safety concerns, blood donations have dropped rapidly. Many people are also not willing to give blood because they can’t see the outcome of their actions, or don’t think the problem concerns them. How could we increase blood donation in Shanghai at this difficult time?
Type de média	Billboard digital
Longueur	36 seconds
Directeur de la création	Pierre Loo
Directeur de création	Tommy Cheung
Directeur de création	Samson Du
Directeur artistique	Jerry Lee
Directeur artistique	Tracy Tang
Directeur artistique	Jai-Jun Sun
Président	Connie Lo
Global Chief Creative Officer	Matt Eastwood
Directeur de clientèle	Elaine Gao
Responsable de budget agence	Mandy Zhou