| Titre | Baby in the Box |
| Agence | Jandl |
| Campagne | Crying For Help |
| Annonceur | Beneva Foundation |
| Marque | Beneva Foundation |
| Date de première diffusion/publication | 2014 / 9 |
| Secteur d'activité | Associations d'information et de lutte contre la maladie |
| Synopsis | Infant abandonment and institutionalized children is a major Romanian social issue, reflected in media with headlines like "No one cares about their crying, it's inhuman". Beneva Foundation via Jandl, Bratislava decided to test people's indifference with an experience, by placing a sensor activated box that triggered a baby cry that got more intense as the person got closer. The reaction proved that when people experience first-hand a social issue, the natural instinct is to help, not to be indifferent. |
| Type de média | Etude de cas |
| Responsable de la création | Bernd Fliesser |
| Directeur de création | Alex Strimbeanu |
| Concepteur / rédacteur | Andrei Gurau |
| Directeur artistique | Razvan Mitoiu |
| Responsable de budget agence | Marek Wilhalm |
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