Bisquick - "Fargo"

Pereira O'Dell

Pereira O'Dell New York, Etats-Unis

4234

Marque: Bisquick
Pays: Etats-Unis

Annonceur: General Mills

Titre	Fargo
Agence	Pereira O'Dell
Campagne	Fargo
Annonceur	General Mills
Marque	Bisquick
Date de première diffusion/publication	2024 / 2
Secteur d'activité	Levure, farine
Philosophie	Fargo fans everywhere can get their hands on a limited edition box of Bisquick, inspired by the latest Fargo season finale. The only issue – they have to go to one of the main character’s hometown, Scandia, Minnesota. The latest season finale of the cult classic series, Fargo, left fans buzzing not just about its gripping storyline, but also about a peculiar mention of a household staple: Bisquick. As the episode titled "Bisquik" unfolded, viewers found themselves captivated by main character, Dot (affectionately nicknamed Tiger), who found herself faced with the task of preparing biscuits under rather… unconventional circumstances (no spoiler alerts ahead). This nod to Bisquick within the Fargo universe sparked a wave of excitement, prompting independent creative agency for Bisquick, Pereira O'Dell, to seize the opportunity to commemorate this cultural moment. The creative team at Pereira O’Dell designed special edition Bisquick box inspired by Dot herself, complete with her cherished homemade biscuit recipe (she deviates from the box recipe a bit – substituting water for buttermilk) and a sprinkling of Easter eggs only die-hard Fargo enthusiasts would understand. The box design serves as a fitting tribute to the beloved series and its Midwest roots. To release this limited edition box, Pereira O'Dell has chosen to return to the roots of Fargo's narrative, partnering with a local supermarket in Dot's hometown of Scandia, Minnesota. Starting today, Fargo fans can get their hands on one of these boxes if they can make it to Federated Co-Ops Scandia Country Store. General Mills (parent company of Bisquick) will be amplifying the excitement by announcing the limited edition box through the @BettyCrocker Instagram page, inviting Fargo fans from every corner of the globe to head to the Midwest.
Type de média	Packaging Design
Cofounder & Creative Chairman	PJ Pereira
Directeur de la création	Jason Apaliski
Directeur de création	Ricky Lu
Concepteur / rédacteur	Rodd Naimi
Head of Art	Eduardo “Dudu” Gomes
Design Director	Luis Bacellar
Designer	Gabriel Latchuk
Designer	Hell Mota
Président	Natalie Nymark
Brand Director	Erica Black
Brand Manager	Cali Edmunds
Social Media Director	Kate Wadkins
Responsable de la production	Darbi Fretwell
Producteur exécutif	Anthony Nelson
Director of Content Production	Josh Diaz
Directeur de la photo	Alex Horner