Amnesty International - "Write for Rights - green (fr)"

Cossette Communication-Marketing

Cossette Communication-Marketing Montréal, Canada

3392

Cette création fait partie de la Collection Act Responsible

Marque: Amnesty International
Pays: Canada

Annonceur: Amnesty International Canada

Titre	Write for Rights - green (fr)
Agence	Cossette Communication-Marketing
Campagne	Write for Rights 2019
Annonceur	Amnesty International Canada
Marque	Amnesty International
Date de première diffusion/publication	2019 / 12
Secteur d'activité	Institutions / Interêt Public / Associations à but non lucratif
Slogan	Write for Rights.
Synopsis	Every year, in observance of International Human Rights Day on December 10, millions of letters are sent to the persecuted from people they’ve never met. The messages help convince government officials to release the imprisoned for expressing their opinion, stop the use of torture and end other human rights violations. It’s all done in connection with Amnesty International’s “Write for Rights” campaign - and, once again, Cossette has offered its services to help raise awareness for this global endeavour in French Canada. Last year, Amnesty supporters sent around 6 million messages from 200 countries and, going on its 14th year, the cause will now focus on those under the age of 25 who are leading forces of change. To assist, Cossette has prepared fresh and modern creative - communicating the fact that these letters not only have a direct impact on someone's life, but on governments and countries as a whole. To help place the creative, Cossette Media has rallied its media partners, including: La Presse, Bell Media, Cogeco, Groupe Capitale Médias, Journal Métro, TC and Publicité Sauvage - who have all generously provided media space across a host of channels, such as digital, radio, print and OOH in the province of Québec.
Type de média	Presse & publications
Responsable de la publicité (annonceur)	Isabelle Langlois
Responsable de la publicité (annonceur)	Khoudia Ndiaye
Responsable de la publicité (annonceur)	Andréanne Pâquet
Equipe créative	Anne-Claude Chénier
Equipe créative	Geneviève Duquette
Equipe créative	Alexandre Jutras
Equipe créative	Dorian Coureau
Equipe créative	François Julien Rainville
Equipe créative	Thibaut Delelis
Stratégie	Hugo Fournier
Responsable de budget agence	Olivier Charbonneau
Responsable de budget agence	Florence Girard-Leblanc
Illustration	Anna Goodson
Illustration	Sébastien Lépine
Producteur print	Mario Levesque
Producteur print	Mathilde Marletaz
Responsable média	Hélène Gingras
Responsable média	Marie-Pierre Desrochers