FQSA - "Loved ones forget themselves too"

Cossette Communication-Marketing

Cossette Communication-Marketing Montréal, Canada

2713

Cette création fait partie de la Collection Act Responsible

Marque: FQSA
Pays: Canada

Annonceur: Fédération Québécoise des Sociétés Alzheimer

Titre	Loved ones forget themselves too
Agence	Cossette Communication-Marketing
Campagne	Loved ones forget themselves too
Annonceur	Fédération Québécoise des Sociétés Alzheimer
Marque	FQSA
Date de première diffusion/publication	2021 / 3
Secteur d'activité	Associations d'information et de lutte contre la maladie
Slogan	Loved ones forget themselves too
Synopsis	While Alzheimer's disease isolates 153,000 Quebecers and that, by 2031, it is estimated that the number of Quebecers with a neurocognitive disorder will increase by nearly 70% This campaign emphasizes that caregivers are so invested in the person they love that they can become overloaded with daily tasks. In the latest campaign created by Cossette, the FQSA’s goal is to familiarize the caregivers with the services and programs intended for them, as opposed to those offered for patients. The objective is to acknowledge the huge impact of the disease on caregivers’ lives as well as provide help. The Alzheimer disease isolates over 153 000 Quebecers and it is estimated that, by 2031, the number of Quebecers diagnosed with a neurocognitive disorder will increase by 70%. With the tagline: loved ones forget themselves too, the Alzheimer's Society wanted to remind caregivers that help is available to them. “There are a lot of excellent campaigns around Alzheimer's disease around the world. However, very few of them have approached it from a caregiver’s perspective,” says Richard Rochette-Villeneuve, Creative Director at Cossette. “We chose to focus on the most well-known symptom of the disease, memory loss, and transpose it to loved ones. This distinctive approach not only highlights the impact on everyone who is touched by the disease but is also unfortunately very true.”
Type de média	Presse & publications
Photographe	Christian Tremblay
Responsable de la publicité (annonceur)	Sylvie Grenier
Responsable de la publicité (annonceur)	Laure Barnouin
Responsable de la création	Peter Ignazi
Responsable de la création	Louis-Philippe Tremblay
Directeur de création	Richard Rochette-Villeneuve
Concepteur / rédacteur	François-Julien Rainvillea
Directeur artistique	Alexandre Jutras
Directeur artistique	Dorian Coureau
Strategic Business Lead	Mario Deschambault
Stratégie	David Thomas
Stratégie	Andréane Voyer
Directeur média	Olivier Gilbert
Directeur média	Jean-Sébastien David
Producteur, agence	Mélissa Audette
Producteur, agence	Michel David
Maison de production	Soma
Directeur de la photo	Jonathan Decoste
Monteur	Marc Denault
Post production	Attraction Québec
Studio d'enregistrement	Lamajeure
Ingénieur du son	Mathieu Morin