Titre | Loved ones forget themselves too |
Agence | Cossette Communication-Marketing |
Campagne | Loved ones forget themselves too |
Annonceur | Fédération Québécoise des Sociétés Alzheimer |
Marque | FQSA |
Date de première diffusion/publication | 2021 / 3 |
Secteur d'activité | Associations d'information et de lutte contre la maladie |
Slogan | Loved ones forget themselves too |
Synopsis | While Alzheimer's disease isolates 153,000 Quebecers and that, by 2031, it is estimated that the number of Quebecers with a neurocognitive disorder will increase by nearly 70% This campaign emphasizes that caregivers are so invested in the person they love that they can become overloaded with daily tasks. In the latest campaign created by Cossette, the FQSA’s goal is to familiarize the caregivers with the services and programs intended for them, as opposed to those offered for patients. The objective is to acknowledge the huge impact of the disease on caregivers’ lives as well as provide help. The Alzheimer disease isolates over 153 000 Quebecers and it is estimated that, by 2031, the number of Quebecers diagnosed with a neurocognitive disorder will increase by 70%. With the tagline: loved ones forget themselves too, the Alzheimer's Society wanted to remind caregivers that help is available to them. “There are a lot of excellent campaigns around Alzheimer's disease around the world. However, very few of them have approached it from a caregiver’s perspective,” says Richard Rochette-Villeneuve, Creative Director at Cossette. “We chose to focus on the most well-known symptom of the disease, memory loss, and transpose it to loved ones. This distinctive approach not only highlights the impact on everyone who is touched by the disease but is also unfortunately very true.” |
Type de média | Digital |
Longueur | |
Photographe | Christian Tremblay |
Responsable de la publicité (annonceur) | Sylvie Grenier |
Responsable de la publicité (annonceur) | Laure Barnouin |
Responsable de la création | Peter Ignazi |
Responsable de la création | Louis-Philippe Tremblay |
Directeur de création | Richard Rochette-Villeneuve |
Concepteur / rédacteur | François-Julien Rainvillea |
Directeur artistique | Alexandre Jutras |
Directeur artistique | Dorian Coureau |
Strategic Business Lead | Mario Deschambault |
Stratégie | David Thomas |
Stratégie | Andréane Voyer |
Directeur média | Olivier Gilbert |
Directeur média | Jean-Sébastien David |
Producteur, agence | Mélissa Audette |
Producteur, agence | Michel David |
Maison de production | Soma |
Directeur de la photo | Jonathan Decoste |
Monteur | Marc Denault |
Post production | Attraction Québec |
Studio d'enregistrement | Lamajeure |
Ingénieur du son | Mathieu Morin |