| Titre | Printed by Parkinson's |
| Agence | INNOCEAN Europe |
| Campagne | Printed by Parkinson's |
| Annonceur | Charité – Universitätsmedizin Berlin |
| Marque | Charité – Universitätsmedizin Berlin |
| Date de première diffusion/publication | 2023 |
| Secteur d'activité | Institutions / Interêt Public / Associations à but non lucratif |
| Synopsis | Parkinson’s was diagnosed over 200 years ago, and there is still no cure to this day. While most people think it’s just the “Shaking-disease”, it actually has more than 40 symptoms. And what’s worst: the lack of awareness leads to stigma and isolation. To raise awareness and stress the importance of more research, we partnered Charité Berlin, one of Europe’s biggest university hospitals, and developed a project that would involve courageous patients, art and technology. From the start, we knew we had to create something special in order to grab people’s attention. So,we 3D-printed the beloved objects of six patients while the printer was affected by their personal tremor data – visualising the impact Parkinson’s is having on their daily lives. The collection was launched on World Brain Day and exhibited in Berlin. The vernissage event was visited by hundreds of people from different fields: from doctors to patients and art lovers. |
| Type de média | Etude de cas |
| Longueur | |
| Global Chief Creative Officer | Jeremy Craigen |
| Responsable de la création | Gabriel Mattar |
| Directeur de la création | Ricardo Wolff |
| Concepteur | Marlon von Franquemont |
| Responsable de budget agence | Leonie Knorr |
| Chef de projet | Dennis De Rooij |
| Concepteur / rédacteur | Reinier Gorissen |
| Equipe créative | Roan Laanen |
| Designer | Nicolaas Kotze |
| Designer | Mischa Loppies |
| Innovation Director | Geert Eichhorn |
| Directeur technique | Martin Grootendorst |
| Development | Djordan Papilaya |
| Chef de projet | Javi Sancho Rodriquez |
| Producteur exécutif | Jeff Baker |
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