Consumption and the side effects of our life style is eating away on our planet. The Baltic Sea is no exception with eutrophication and toxins killing the sea and seabed off bit by bit. So in one of the most developed parts of the world we have one of the most polluted seas, but we also the highest usage of digital and card transactions. Finland is the most “cash less” country of the world.The ambition was to engage all clients of the bank to save the Baltic Sea from further deteriorate and create both funding and understanding to contribute to resolve the situation.As most all consumption in the Nordics is enabled by a credit/debit card transaction we created the Aland Index showcasing the environmental impact of routine behaviour, enabling informed decisions.The Aland index, connected to the payment database, calculates the CO2 impact of every individual transaction per merchant category made with your credit card.By using the index the database compiles a monthly report, your climate profile, and presents it along with your credit card bill in your mobile phone app or on your Internet Bank. The calculation is based on the cost of carbon, as defined by the World Bank, pricing per kilogram, and converted to the corresponding cost in local currency.Your monthly digital climate report does not only calculate your individual cost (problem) but also presents suggestion of local or global projects to support as well as inspiration on how to live more sustainable to balance your impact (solution).The desired effect was to position the bank as Responsible, Ambitious and Personal by engaging all clients in saving the Baltic Sea. The secondary ambition was to inspire the whole industry by leading by example; enabling the competition to also engage their clients in doing the same; to build awareness and engage in fighting climate change or other environmental issues depending on geography.The Aland Index connects cause and effect on a personal level and presents both the problem and the solution where it gets the most attention on a regular basis. #alandindex #bankofaland #alandsbanken #d&adimpact #canneslions #innovation #creativedata #aland #bank #rbk #stockholm
Philosophie
An index application that can calculate the environmental impact of every transaaction.
Problème
Nature is speaking with a fragmented voice in the mind of every day consumers.
Résultat
Aland Index, calculates the carbon impact by every transaction made with you credit card and connects the bill to opporunities to compensate your impact. A tool for change made available to any other bank that wants to provide their clients with the opportunity and insights.