| Titre | Chase |
| Agence | BBDO Guerrero |
| Campagne | Chase |
| Annonceur | ABS CBN Bantay Usok |
| Marque | Bantay Usok |
| Mise en ligne | Mai 2004 |
| Secteur d'activité | Environnement & Ecologie |
| Slogan | You don't have to be hit by a car to be killed by one. |
| Synopsis | This campaign was designed to provide the public a way to report vehicles that break the law with excessive diesel smoke emissions. "Smoke belchers" in local parlance. The response mechanism was using text messaging over mobile phones. And has resulted. |
| Philosophie | The campaign is designed to both heighten awareness of the issue of air pollution and provide a mechanism by which people can stop it. |
| Problème | Manila is one of the most polluted cities in the world. One of the main sources of pollution are the antiquated and ill-maintained buses that are the mainstay of the public transport system. However most people feel powerless to stop the pollution. |
| Type de média | Télévision |
| Longueur | |
| Marché | Philippines |
| Directeur de la création | David Guerrero |
| Directeur artistique | Ben Bradley |
| Concepteur / rédacteur | Tony Sarmiento |
| Réalisateur | Jerg Schifferer |
| Producteur, agence | Pam Pajarillo |
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