It takes us right into the heart of the most glorious event in sneaker history; the coronation of LA’s sneaker king, Snoop Lion. The campaign is inspired by the single ‘Here Comes the King’ from Snoop Lion’s latest album.In the commercial and longer online video, featuring Snoop’s track, we follow the journey through downtown LA of a Foot Locker Europe Striper as he delivers a precious new pair of ‘Hard Court Defenders’ encased in a crystal box.
