Insights: The Cutting Edge of Advertising tag: pride - Insights

Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.

Communiquer avec Fierté(s)

par Mark Tungate on 2 June 2022

Juin est le mois des fiertés et des célébrations qui l’accompagnent, partout dans le monde, même dans les pays ou la discrimination envers la communauté LGBTQIA+ sévit. Observons quelques campagnes pleines de Fiertés. lire plus

Campaigning with Pride

par Mark Tungate on 2 June 2022

June is Pride Month and celebrations are taking place around the world – even in countries where discrimination against the LGBTQ+ community is rife. Let’s look at some campaigns full of Pride. lire plus

Non-inclusive brands are taking up most of the space in conversations about inclusivity. Where does that leave us?

on 18 June 2021

For the first time in my 11 years as a brand strategist, nearly all of the briefs that I’ve worked on have had an eye towards sustainability or DE&I. lire plus

Fierté virtuelle

par Mark Tungate on 2 July 2020

Dans une année 2020 perturbée par la pandémie, marquer un moment spécial demande des approches innovantes. lire plus

Virtual Pride

par Mark Tungate on 1 July 2020

In pandemic-struck 2020, a very special time of the year demanded innovative approaches. lire plus

From Pride Month to Pride Year: How Companies Can Be Better LGBTQ Allies

on 26 June 2019

Have you noticed the rainbow takeover of company logos as you scroll through your social feeds? It must be Pride Month again. lire plus

I Put on Glitter Eyeliner and You’ll Never Believe What Happened Next

on 25 June 2019

Identity is a tricky subject. It completely defines who you are, yet it’s not easy to grasp. lire plus

New UK research on perception of LGBTQ+ in advertising

on 20 June 2019

The research was commissioned by Karmarama, part of Accenture Interactive and GAY TIMES and was conducted by YouGov. lire plus

What marketers can learn from Dolly Parton about connecting with LGBTQ+ consumers

on 11 June 2019

With the rainbow parade in full effect, here are tips for a more authentic approach to pride marketing. lire plus

Contribute to this section

TBWA is on a mission to influence people's lives for the better

TBWA is on a mission to influence people's lives for the ...

By India Fizer

on Apr 25, 2024

Dana Arnett, VSA Partners:

Dana Arnett, VSA Partners: "At our best, the stories we c...

By India Fizer

on Apr 24, 2024

Concha Santiago, Ogilvy Madrid:

Concha Santiago, Ogilvy Madrid: "Advertising agencies nee...

By India Fizer

on Apr 23, 2024

Kimberlee Wells, Sustain by TBWA:

Kimberlee Wells, Sustain by TBWA: "Sustainability needs t...

By India Fizer

on Apr 22, 2024

Chase Media Solutions is the type of platform we wish exi...

By Carol Mason

on Apr 22, 2024

Voir plus

Making the world greener, one campaign at a time

Making the world greener, one campaign at a time

By India Fizer

on Apr 22, 2024

For young talent, advertising still has the power of attraction

For young talent, advertising still has the power of attr...

By Mark Tungate

on Apr 19, 2024

Shilpa Sinha, McCann: “The industry is attractive because it openly welcomes people from diverse backgrounds”

Shilpa Sinha, McCann: “The industry is attractive because...

By Mark Tungate

on Apr 18, 2024

Mary Hargreaves, Lancaster University: “Our students feel that advertising is a career they will enjoy”

Mary Hargreaves, Lancaster University: “Our students feel...

By Mark Tungate

on Apr 17, 2024

Bas Korsten, VML: “The ability to make a real world impact through advertising is bigger than it’s ever been”

Bas Korsten, VML: “The ability to make a real world impac...

By Mark Tungate

on Apr 16, 2024

Voir plus

Roll With it

Marque: Cruzcampo

Agences: Lucky Generals

Média: Télévision

An: 2024

339

Future Talks

Marque: CDLA

Agences: Ogilvy Mexico

Média: Film Web

An: 2024

472

High 4-Wraps

Marque: Domino's

Agences: VCCP

Média: Télévision

An: 2024

602

Foodlosslla

Marque: Ajinomoto

Média: Télévision

An: 2024

308

Voir plus