Insights: The Cutting Edge of Advertising tag: reading - Insights

Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.

Mark Tungate
par Mark Tungate on 16 April 2024
April 23 is World Book Day, so we decided to take another dive into campaigns promoting literacy and a love of books. lire plus

Mark Tungate
par Mark Tungate on 30 August 2018
For years now there have been fears that the screen will kill the book. But it turns out that digital support enables words to thrive. lire plus

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