ISEG, Marketing & Communication School Equipe

After 8 years in media communications agencies, Armelle Baïdouri joined higher education in 2004 where she held management duties pedagogic. She obtained in 2013 a PhD in Sciences and Information Communication at the University Paris 2 Panthéon-Assas on “Digital identity: lever Trademark innovation? “. She is now National Pedagogical Director of ISEG Marketing & Communication School (7 campuses in France, 2,000