| Titre | Mix For Boobs |
| Agence | Ogilvy Social.Lab Belgium |
| Campagne | Mix4Boobs |
| Annonceur | NRJ Belgium / Pink Ribbon |
| Marque | NRJ Belgium & Pink Ribbon |
| Date de première diffusion/publication | 2021 / 9 |
| Produit | Awareness campaign for breast cancer |
| Secteur d'activité | Associations d'information et de lutte contre la maladie |
| Synopsis | Breast Cancer awareness is high amongst older women, but young women often overlook their vulnerability to the disease. To support Pink Ribbon's efforts during Breast Cancer Awareness Month, NRJ Radio tackled this challenge with #MixForBoobs: an impactful social experience leveraging DJ’s techniques to familiarise young women with breast self-examination. To teach the lifesaving gestures, we enlisted the help of artists and influencers who demonstrated each movement on specially created boob-shaped vinyl records. With a 7K€ media budget, the campaign achieved 21M global reach, 99% positive sentiment on social media and an earned media value 112X higher than the invested budget . |
| Type de média | Etude de cas |
| Longueur | |
| Responsable de budget agence | Sabrina Schuller |
| Responsable de budget agence | Alyssia Cnudde |
| Chief Client Officer | Christophe Crasselts |
| Stratégie | Julie Frédérickx |
| Stratégie | Beatriz Chufani |
| Stratégie | Victoria Van Wymeersch |
| Responsable de la création | Pete Case |
| Directeur de la création | Jan Teulingkx |
| Directeur de la création | Gabriel Araujo |
| Equipe créative | Antoinette Ribas |
| Equipe créative | Grégory Ginterdaele |
| Equipe créative | Clémentine Bailly |
| Equipe créative | Marine Queré |
| Equipe créative | Pieter Decanniere |
| Creative Manager | Gabriela Toader |
| Designer | Rebecca Vallicon |
| Responsable média | Mathieu de Moor |
| Responsable média | Inès Banga |
| Responsable média | Reginald Forrest |
| Responsable média | Nicolas Dewael |
| Influence | Stefan Bisoux |
| Influence | James Baldwin |
| Influence | Rahul Titus |
| Influence | Molly Theron |
| PR manager | Laura Verbeelen |
| Réalisateur | Lisa Carletta |
| Photographe | Lisa Carletta |
| Directeur de la photo | Romain Ferrand |
| Producteur, agence | Sofie Van de Wauwer |
| Montage | Hyper Film |
| Friction Production | |
| Compositeur de musique | DJ ND |
| Compositeur de musique | JANEE |
| Retouche | Yelle Vandenbruaene |
| Retouche | Yelle @ the Living Room |