Coordonnées/Contact

300 W. 57th Street
New York New York 10019
Etats-Unis
Téléphone: (+1) 212-649-7959

Contacter cette société


Données

Autres compétences: Publicité/Communication intégrée, Agence digitale, Marketing Mobile, Marketing Médias sociaux, Optimisation référencement, Marketing Services, Brand Content, Etudes de marché / consulting, Marketing Technologies / Analytics, Média, Développement / innovation / marques, Stratégie et planning, Santé, Communication Financière, Technologies, Services en ligne, B to B, Distribution, Divertissements & Spectacles, Beauté, Mode, Produits de Luxe, Voyages & Tourisme, Consommateur

Fondée en: 1998

Effectif: 1000

Awards: 15

créations: 20

Clients: 15

iCrossing

300 W. 57th Street
New York New York 10019
Etats-Unis
Téléphone: (+1) 212-649-7959
Mike Parker

Mike Parker

Global President
Anne Bologna

Anne Bologna

Chief Engagement Officer
Dirk Herbert

Dirk Herbert

EVP, Strategy
MItchell Yoo

MItchell Yoo

Chief Global Growth Officer
Shiva Vannavada

Shiva Vannavada

Chief Technology Officer
Jeff Ratner

Jeff Ratner

Chief Media Officer
Lori Wilson

Lori Wilson

SVP, Executive Creative Director
Frederic Bonn

Frederic Bonn

Executive Creative Director, East
Alistair Robertson

Alistair Robertson

Executive Creative Director, Chicago

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A propos de l'agence iCrossing

The Marketing Agency for a Modern World.

iCrossing is an integrated and independent agency that delivers strategically-led creative and content, media, technology, and commerce solutions. Our mission is to help ambitious marketers turn brand potential into business performance.

We deliver performance brand marketing, which harmonizes brand strategy, creativity, and storytelling with the power of data, technology and performance marketing. Our expertise in creative, content, media, technology and commerce, coupled with our business outcome-focused solutions, seems to be an ideal fit for modern marketers who need long-term brand growth and consumer engagement, while increasingly focusing on accountability, delivering immediate business results and more impactful marketing ROI.

Additionally, iCrossing is unique in that we’re owned by Hearst. Hearst’s privately-held status enables long-term planning and independence of action. And as an agency within a global media, content and entertainment leader, we have access to the most valuable ingredients for effective marketing: insights, talent, and audiences. There is a tremendous value that we can unlock for clients within Hearst. 

Langues

Anglais, Espagnol, Français, Allemand, Chinois, Coréen
Philosophie et positionnement concurrentiel

Every solution we create starts with the premise that B2C marketing is over.

We live in a consumer-to-business (C2B) economy where consumers are in control of their own individual brand and marketing experiences. In this age of empowered consumers, where consumers lead and your brand must follow, the shift from a product-centric approach and brand-driven touchpoints to consumer-driven touchpoints is redefining the rules of success. Our job is to shift brand behavior to help clients thrive in this new reality.

iCrossing helps brands win by planning around people, not products. We specialize in designing people-centric media, content, and experiences. The role of a brand is to facilitate and fuel your customers’ interests, needs, passions and behaviors – which ensures that brands engage in a way that makes an emotional connection and powers business growth.

iCrossing aligns brands with the interests, needs, and passions of consumers. Simply put, we help brands engage on consumers’ terms. We believe a brand’s success lies in its ability to authentically connect to and amplify what customers are interested in - rather than disrupt. 

Description du réseau

iCrossing is unique in that we’re owned by Hearst, the global media, content and entertainment leader.

Hearst’s privately-held status enables long-term planning and independence of action. And as an agency within a media company, we have access to the most valuable ingredients for effective marketing: insights, talent, and audiences.

While we remain “buyers” and not “sellers” from a media perspective and take an independent, unbiased approach to the media landscape, there is a tremendous value that we can unlock for clients within Hearst. iCrossing adds the power of Hearst to our solutions - including our rich data, quality content, editorial expertise and category experience. 

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