| Synopsis | Children have been the hidden victims of the pandemic. It has amplified the lack of access that they have to education, health care, nutrition, protection, and safe water around the world. The truth is that the pandemic will not end for anyone until it ends for everyone. In fact, a new survey commissioned by UNICEF Canada revealed that Canadians widely recognize that a global approach is the only way to fight COVID-19 and protect us from its impacts. As a global leader in vaccinations, UNICEF is responsible for vaccinating 40 percent of the world’s children. To spread awareness of how they are responding to the current crisis – which includes delivering vaccines to lower-middle income countries – and rally support around fair and equitable distribution globally, the organization worked with creative agency Juniper Park\TBWA to develop an action-orientated PSA. |