| Titre | The Ball of Yarn |
| Agence | TBWA Adelphi |
| Campagne | The Ball of Yarn |
| Annonceur | TBWA\Paris |
| Marque | Winamax |
| Date de première diffusion/publication | 2022 |
| Synopsis | In a city that seems to be populated only by cat-like humans, a bright red ball of yarn suddenly interrupts the peace and quiet as all instantly set off in its pursuit. A frantic race takes place throughout the city and as the ball of yarn rolls down the avenues and alleys, a swarm of competitors join together in a compact mass to try their luck and catch it. The film ends with the brand’s new signature: “Unleash Your Player Instinct”. |
| Type de média | Etude de cas |
| Longueur |