| Synopsis | For 21 years, ING customers have had a very special relationship with their bank - something rare in the industry and something ING is very proud of. So ING was looking for a way to celebrate and demonstrate this. HOW DID WE ACHIEVE IT? To do this, it started from a very current insight: there is a feeling that has remained before, during and after COVID-19 and has prevailed over all things: love. Given this, Ogilvy decided to collaborate with Dani de la Orden, to make his new short film made for the ING campaign, the first story about love in post-Covid times. "Al Otro Lado" is a story that has been written with real messages from customers sent throughout the 21 years that ING has been installed in Spain. In order to collect all these messages, an AI tool was used to identify those compatible with a love relationship. The result was an 8-minute short film that managed to create conversation in Social Media, improve engagement and appear on different media. |