Virtue Insights

AI helps bring together the worlds of creativity, technology and culture. Speaking on the future of AI in advertising, Morten Grubak, Global Executive Creative Director, Innovation at Virtue Worldwide, weighs in on the utilization of AI in the realm of creativity. lire plus

In the latest installment of our 'Modern Parenting' series, we had the opportunity to chat with Louise Lang, Director of Client Service, Europe at VIRTUE Worldwide, on depicting a more honest view of parenthood in advertising. lire plus

Darius Hines, Managing Director for North America at Virtue Worldwide lire plus

A different perspective on the world, is where you recognize that every functional decision comes with an aesthetic decision too. For example, a kitchen table has legs – are they round, square, or curved? Someone always has to make that decision. lire plus

The future is bright, riddled with talent, and subscribes to a no bullshit policy when it comes to being a creative and a woman in the room, and I very much respect that. lire plus

Our greatest tool is our people and expertise across strategy, creative, production, account service, and project management. lire plus

For the first time in my 11 years as a brand strategist, nearly all of the briefs that I’ve worked on have had an eye towards sustainability or DE&I. lire plus

Too often a brand’s purpose is so elevated it has nothing to do with the actual thing a business does lire plus

If George Clooney can make Tequila, Jaleel White can make weed. lire plus

The startup formed by former TBWA and McDonald's global execs will be integrated into offerings of agency Virtue, while the pair will take on exec roles lire plus