| Titre | Crocodile Free (Film Case) |
| Agence | BETC Paris |
| Campagne | Crocodile Free |
| Annonceur | Lacoste |
| Marque | Lacoste / IUCN |
| Date de première diffusion/publication | 2019 |
| Secteur d'activité | Mode, vêtements, chaussures |
| Synopsis | For the second year of its partnership with the International Union for Conservation of Nature (IUCN), Lacoste pushed its engagement for wildlife even further. Its iconic crocodile left its usual spots to ten threatened species in every square foot of Lacoste’s main stores in the world. All Lacoste communication and social platforms also became “Crocodile-Free”. All profits from this day helped IUCN’s efforts to conserve threatened wildlife. |
| Type de média | Etude de cas |
| Longueur | |
| Direction commerciale/Conseil client | Bertille Toledano |
| Direction commerciale/Conseil client | Fanny Buisseret |
| Direction commerciale/Conseil client | Charlotte Seillier |
| Direction commerciale/Conseil client | Suzy Morin |
| Directeur de la création | Rémi Babinet |
| Directeur de création | Antoine Choque |
| Directeur artistique | Jonathan Baudet-Botella |
| Concepteur / rédacteur | Olivier Aumard |
| Directeur de création musicale | Christophe Caurret |
| Assistant DA | Benoît Ferran |
| Assistant DA | Jessica Fecteau |
| Motion design | Olivier Kharon |
| Post-production Supervisor | Anne-Sophie Touveron |
| Maison de production | General Pop |
| Production du son | GUM – Green United Music |
| Head of Strategy | Lennie Stern |
| Head of Activation & Strategy | Julien Leveque |