BETC Insights

In a series of interviews in partnership with the IAA France, we discuss the perception of advertising among young people, and find out what efforts are being made to attract young talent to the industry. Our first interviewee is Antoinette Beatson, Vice-President, Executive Creative Directo… lire plus

Winning awards can boost careers, but it isn’t usually the function of the Epica Awards to be a job dating agency. That can sometimes happen, though, as the fabulous story of Abi Stephenson and Matt Jones demonstrates. lire plus

Le média de références créatives internationales Bestads, qui fête ses 20 ans cette année, vient de dévoiler son classement des meilleurs Executive Crea... lire plus

With 2023 coming to an end, BETC Paris announces the hiring of new international talent among its creative department lire plus

Lorsque vous êtes en ligne pour faire des achats, vous vous attendez au minimum à ce que le processus soit aisé et que vous trouviez l’article recherché. Mais une mar... lire plus

When you go online to buy something, the least you expect is that the purchase is easy and the required item shows up. But a brand is a complex and fragile entity. Perhaps an online shopping experience should include a dose of creativity to reinforce its image and positioning? lire plus

Perhaps even more than advertising itself, immigration has been a major theme and driving force of Mercedes Erra’s life. Born in Catalonia, not far from Barcelona, she arrived in France at the age of six, not speaking a word of French. Her “otherness” became a motor to succeed. lire plus

It’s time to make a flap about the top performers in the year’s most unusual creative competition: The AdForum PHNX Tribute lire plus

Climate concerns, the shift to electric, sharing versus owning – all of these are impacting the way car brands communicate. We spoke to some of those who are driving the change. lire plus

David Martin Angelus is Global Creative Director at BETC Paris. But he is Spanish/American/Cypriot. It gives us the occasion to talk about his vision of the French advertising industry. lire plus