Advertisers insist on trying to combat the one impulse that almost all online viewers share – the urge to skip the pre-roll. But the Russian agency Bootleg (part of BBDO) may have cracked the problem for its client Rostelecom. Remember microfilm? Now meet the micro-series: no less than 34 ultra-short pre-roll episodes that build into a story. Each episode features the same family, but a different offer from the telecom operator. Users who couldn’t wait for the next episode could watch the entire series on a special site. And now you can too.