| Titre | Striptease |
| Agence | Drugstore |
| Campagne | Napster Subscription Service |
| Annonceur | Napster |
| Marque | Napster |
| Mise en ligne | Novembre 2005 |
| Secteur d'activité | Autres services en ligne |
| Philosophie | Dont those 30-second previews on music download sites like iTunes piss you off? You don't get enough of the track to decide if you like it. Well, with a Napster Subscription, you get the whole thing. The following commercial for Napster was launched at www.getthewholething.co.uk, and attracted over 4 million unique visitors in one month. The campaign met its targets so rapidly that the UK TV airtime planned for the campaign was cancelled. The accompanying screensaver is part of a range of bonus extras being made available to Napster subscribers in the UK and US. Other bonus extras include wallpapers, Casting Couch footage and a charity auction of the bra & knickers worn by the stripper during the shoot. |
| Type de média | Télévision |
| Longueur | |
| Marché | Etats-Unis, Royaume-Uni |
| Post production | Framestore |
| Maison de production | Godman |
| Montage | The Quarry |
| Réalisateur | Ben Sedley |