Titre | What if? |
Agence | Ogilvy Worldwide |
Campagne | What If? |
Annonceur | National Association for Stock Car Racing |
Marque | Nascar |
Date de première diffusion/publication | 2015 |
Philosophie | NASCAR is about its evolution and its roots. This is a story about every generation defining what NASCAR means. It’s a story of speed and the hunt for more. Is there a difference between moonshiners outrunning the law in the 30’s and modern drivers handling the hairpin turns of Daytona Beach? No, it’s pure necessity. It’s a story about love. Love of danger. Love of speed. Love of heroes. Love of something that is so imperfect, that it is in fact perfect. In the USA, NASCAR is seen as a sport that is only for certain types of people. You know the type. This film was meant to change that perception. NASCAR's relatable to everyone. It’s not just left turns. It’s a story of determination and love. Of underdogs and unlikely heroes. At its core it’s everything we rally around as a society. NASCAR is much bigger than its perception. |
Type de média | Télévision |
Longueur | |
Bande son | Can't Help Falling in Love by Twenty One Pilots |
Editing Facility | Crew Cuts |
Directeur de clientèle | David Zane |
Chef de groupe | Aditi Reddy |
Directeur de clientèle | Jennifer Natuzzi |
Directeur de clientèle | Martin Murphy |
Chef de groupe | Emily Zale |
Planning Supervisor | Jennifer Peterson |
Planneur | Jake Stanley |
Responsable de la création | Chris Garbutt |
Directeur de la création | Terry Finley |
Directeur de la création | Tommy Henvey |
Directeur artistique | Rich Wallace |
Concepteur / rédacteur | Terry Finley |
Concepteur / rédacteur | Tommy Henvey |
Producteur, agence | Dave Lambert |
Agency Music Producer | Michael Freeman |
Maison de production | Smuggler |
Réalisateur | Todd Field |
Senior Executive Producer | Andrew Colon |
Senior Executive Producer | Brian Carmody |
Senior Executive Producer | Patrick Milling Smith |
Producteur exécutif | Shannon Jones |
Producteur exécutif | Carole Hughes |
Producteur | Brian Etting |
Directeur de la photo | Joost van Gelder |
Effets spéciaux | Framestore |
Monteur | Mark Harrington |
Monteur | Jake Jacobsen |
Sound Designer | Julienne Guffain |
Sound Designer | Amar Lal |
Sound Designer | Joseph Fraioli |
Producteur musical | Able Baker |