TitreJames and Wilf
Agence
Campagne James Corden and his alter ego Wilf launch Samsung Galaxy
Annonceur Samsung
Marque Samsung Mobile
Date de première diffusion/publication
Secteur d'activité Téléphones mobiles & tablettes
Synopsis Forget about pre-order day for the Apple Watch. It's also launch day for the Samsung Galaxy S6 and S6 Edge, which means ads for the smartphone are rolling out all over the world. 
Philosophie The two most notable spots come from Cheil U.K. and 72andSunny for the U.K. and global markets, respectively. The Cheil spot stars James Corden twice over—as himself and his alter ego, an obnoxious commercial director named Wilf Meltson. It's the kind of self-aware celebrity-pitchman work we've seen a lot lately, even if Corden doesn't get as self-hating or downright scornful as Neil Patrick Harris or Ricky Gervais. 
The two most notable spots come from Cheil U.K. and 72andSunny for the U.K. and global markets, respectively. The Cheil spot stars James Corden twice over—as himself and his alter ego, an obnoxious commercial director named Wilf Meltson. It's the kind of self-aware celebrity-pitchman work we've seen a lot lately, even if Corden doesn't get as self-hating or downright scornful as Neil Patrick Harris or Ricky Gervais. 
Type de média Télévision
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Editorial Company
Sound Mix
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Head of TV and Content
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