| Titre | Auto Trader Brand New Cars |
| Agence | Accenture Song |
| Campagne | Auto Trader Brand New Cars |
| Annonceur | Cox Enterprises |
| Marque | Autotrader |
| Date de première diffusion/publication | 2019 / 6 |
| Secteur d'activité | Vente en ligne, e-commerce |
| Synopsis | Raise spontaneous awareness of Auto Trader as the destination for buying brand new cars, so everyone in the market for a brand new car uses Auto Trader to find one. |
| Philosophie | Auto Trader unveils its latest advertising campaign which brings to life the unnerving feeling of buying a car in a surreal, dream like film. The new campaign will see the car marketplace bring the concept of clutter to the forefront, highlighting that Auto Trader is there to silence the noise – for new and used cars alike. The film features a flock of parrots who act as a metaphor for the noisy car-purchasing market, before the film is finally resolved by Auto Trader, the antidote to the intimidating feeling of buying a brand-new car. |
| Type de média | Télévision |
| Longueur | |
| Montage | Final Cut |
| Sociéte de création sonore | 750mph |
| Head of Marketing Communications | Ben Darby |
| Responsable de la création | Nik Studzinski |
| Directeur de création | James Rooke |
| Planneur stratégique | David Killick |
| Planneur stratégique | Max Richards |
| Producteur, agence | Victoria Dashwood-Quick |
| Directeur associé | James Pool |
| Directeur de clientèle | Henry Bliss |
| Maison de production | Academy Films |
| Réalisateur | Michael Lawrence |
| Producteur | Stephen Overs |
| Directeur de la production | Yura Galitskiy |
| Directeur de la photo | Michael Lawrence |
| 1st AD | Vadim Yuzba |
| Monteur | Ryan Beck |
| VFX Company | Nineteentwenty |
| VFX Supervisor | Ludo Fealy |
| VFX Creative Director | Bill McNamara |
| VFX Artist | Ludo Fealy |
| VFX Artist | Chrys Aldred |
| VFX Artist | Adam McHale |
| VFX Artist | Ryan Hadfield |
| VFX Producer | Emma Shuter |
| VFX Producer | David Keegan |
| Coloriste | Kai Van Beers |
| Sound Designer | Sam Ashwell |
| Sound Designer | Neil Johnson |