Massïf Insights

Though the advertising industry is making progress in terms of equity and inclusion, there is still a ways to go. Sitting down with Ying-Poi De Lacy, Director at Massïf, we discuss the cornerstones to changing an inherently patriarchic industry to one of inclusion and equity. lire plus

It’s all about keeping constantly in touch with the employees in checking that they are okay not just in their work but importantly in their social and family lives just as we did in the office corridors. lire plus

I’m drawn to scripts or projects that either have a strong concept or potential for a strong concept. lire plus

I have to relentlessly nurture my self-belief in my ability and knowledge as a film director, especially when I often get mistaken for an intern or assistant. lire plus