The film is a travelling shot of a crowd which starts a wave in a big stadium. The camera follows the people who stands up, raises its arms and they sit down. But suddenly, the seats are empty. A dozen rows with no one. After a few seconds, we see a man, all by himself. He stands up, raises his arms, shouts and then sits down. Then again, we see empty rows with no one seated. After a dozen of them, the crowd is back continuing the wave started before. Need a good deodorant? The packshot of the new Williams deodorant appears.
Synopsis (langue originale)
Lors d'une Ola dans un stade, le travelling montre l'absence de foule autour d'un homme
Philosophie (langue originale)
Prendre le contre-pied des caricatures d'homme établies par les communications concurrentes (the perfect man / the modern man)
Problème (langue originale)
Comment replacer dans un contexte décalé et humoristique la notion d'odeur corporelle sans dévaloriser le client Williams