| Titre | New Stronger Double Velvet 3 |
| Agence | Roose & Partners |
| Campagne | New Stronger Double Velvet Tissue - SCA Hygiene |
| Annonceur | SCA Group |
| Marque | Velvet Toilet Tissue |
| Mise en ligne | Décembre 2000 |
| Produit | Quilted Velvet |
| Secteur d'activité | Papier toilette, mouchoirs en papier |
| Slogan | Now Even More Luxurious |
| Synopsis | How do you replace one of the nations best -loved brand names - on a low interest category product - without losing brand share? Roose solved this problem for SCA Hygiene by creating an even more powerful brand icon. The amusing lady featured is a snobbish suburban busybody for whom Velvet toilet tissue is the height of luxury and sophistication. And the consumers love her. In fact, since Kleenex was dropped from the Velvet advertising, far from declining, market share has actually increased. |
| Type de média | Véhicules et moyens de transport |
| Marché | Royaume-Uni |
| Directeur de création | Nick Fordham |
| Concepteur / rédacteur | Karen Duffin |
| Directeur artistique | Richard Ward |
| Acteur / vedette | Anne Penfold |
| Maison de production | Rose Hackney Barber |
Plus de réalisations
VOIR TOUSNothing In Common
- MARQUE:
- Velvet Toilet Tissue
- AGENCE:
- Roose & Partners
New Stronger Double Velvet 2
- MARQUE:
- Velvet Toilet Tissue
- AGENCE:
- Roose & Partners
New Stronger Double Velvet 1
- MARQUE:
- Velvet Toilet Tissue
- AGENCE:
- Roose & Partners
Bus T, Decision
- MARQUE:
- Velvet
- AGENCE:
- Roose & Partners
Footbath
- MARQUE:
- Double Velvet
- AGENCE:
- Roose & Partners
Crunch Time
- MARQUE:
- Velvet
- AGENCE:
- Roose & Partners
Minimalist
- MARQUE:
- Double Velvet
- AGENCE:
- Roose & Partners
Signs
- MARQUE:
- Bodyform
- AGENCE:
- Roose & Partners