| Titre | #howifight |
| Agence | Leo Burnett Chicago |
| Campagne | #howifight |
| Annonceur | Fifth Third Bank |
| Marque | Fifth Third Bank |
| Date de première diffusion/publication | 2015 / 7 |
| Secteur d'activité | Services bancaires, investissements, services boursiers |
| Synopsis | Cancer affects everyone. A new Fifth Third Bank campaign, “#howifight,” created by Leo Burnett Chicago, recognizes all the ways, big and small, people fight cancer. You can see the campaign at 53.com/howifight. Whether running a 10K or bringing dinner to a neighbor fighting cancer, Fifth Third wants people to tell how they fight using #howifight. Illustrations of how people fight will appear at the campaign website. Explore how people fight at 53.com/howifight. Fifth Third shows how it fights by also donating $1 for each eligible social media post using #howifight and through a checking account incentive. Actor and cancer advocate Patrick Dempsey appears in the campaign on behalf of Stand Up to Cancer. |
| Type de média | Sites Internet |
| Longueur | |
| Plus d'info | 53.com/howifight |
| Maison de production | Backyard |
| Responsable de la création | Susan Credle |
| Directeur de la création | Jon Wyville |
| Directeur de la création | Dave Loew |
| Associate Creative Director, Copywriter | Kent Carmichael |
| Associate Creative Director, Art Director | Ryan Stotts |
| Senior UX Designer | Mark Montri |
| Business Manager | Anne Paganini |
| Producteur exécutif | David Moore |
| Producteur | Jacob Smith |
| Maison de production | Active Theory |
| Illustrateur | Rafael Dante |
| EVP, Account Director | Louis Slotkin |
| SVP, Account Director | Lucy Greenlee |
| Directeur de clientèle | Andrea Newsom |
| Chef de groupe | Dan Gilroy |
| Chef de groupe | Arianna Solimene |
| VP, Strategy Director | Adam Friedman |
| Senior Strategist | Michael Cheng |
| Producteur | Topher Cochrane |
| Réalisateur | Jesper Ericstam |
| Effets spéciaux | Timber |
| Montage | Arcade |
| Monteur | Nick Rondeau |
| Maison de production | Music Super Circus |
| Directeur de la photo | Crille Forsberg |
| SVP, Group Client Director, Spark | Kerry Hemmerich |
| VP, Media Director, Spark | Chris Mittman |
| Associate Media Director, Spark | Ryan Stoer |
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