| Titre | Chocolatier |
| Agence | Lowe |
| Campagne | Got Chocolate Milk? |
| Annonceur | America's Dairy Farmers |
| Marque | Milk |
| Mise en ligne | Juin 2002 |
| Produit | Chocolate Milk |
| Secteur d'activité | Lait et produits laitiers |
| Slogan | Got chocolate milk? |
| Problème | Last year, chocolate milk was identified as a petintial way to reduce the tremendous number of consumers who fall-out of the milk franchise during the teen years. However, chocolate milk had its own set of marketing challenges. Among teens, it was not as top-of-mind versus other beverages and was percieved as a "kiddie" drink. It also struggled with limited single serve distribution in stores teens frequent and a small communications budget in comparison to the competion. the communication effort created was able to effectively change perceptions among teens and increase sales of chocolate by over 6.5 million gallons. |
| Type de média | Télévision |
| Longueur | |
| Marché | Etats-Unis |
| Montage | MacKenzie Cutler |
| Musique | Duotone Audio Group |
| Directeur de la création | Tony Granger |
| Directeur artistique | Alex Lea |
| Directeur de création groupe | David "Nobby" Nobay |
| Concepteur / rédacteur | Kevin Brady |
| Concepteur / rédacteur | Richard Wallace |
| Réalisateur | Rocky Morton |
| Maison de production | Morton Jankel Zander (MJZ) |
| Maison de production | MJZ |
| Directeur de la photo | Harris Sevides |
| Producteur | Deborah Kent |
| Producteur, agence | Kelly Fagan |
| Monteur | David Koze |
| Sociéte de création sonore | Tim Barnes |
| Sociéte de création sonore | Quake Basket |
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