Tom Giovagnoli
Directeur de création at McCann Erickson
San Francisco, Etats-Unis
TitreTruth
Agence
Campagne How Can the Butterfly Help You - MSN
Annonceur Microsoft
Marque MSN
Date de première diffusion/publication 2004 / 1
Secteur d'activité Logiciels, production multimédia
Slogan go to msn.com
Synopsis Don't take a playground bully's story at face-value. Take a journey with one little girl and her personal MSN Butterfly to discover the truth and dispel a schoolyard myth. Is it physically possible to dig a hole to China? MSN says no, and tells you why.
Philosophie Broadband users are no longer frustrated by slow, dial-up speed. Their high-speed service has liberated them from the past pain of sluggish connections and disconnects. Now, the web can do even more for them – everyday things can be accomplished more efficiently and it can fulfill their creative spirit and quest for discovery. As a result, they are reconnected with the “magic” and the endless possibilities of the web. With MSN, the possibilities of the Internet come to life!
Problème In 2004 MSN moved away from being an ISP to become a collection of Internet information, communication and security tools specifically tailored to meet the needs of broadband consumers. A critical part of this change is to explain to broadband users that MSN is not "access" it's the comprehensive Internet resource for whatever needs you have.
Type de média Télévision
Longueur
Marché Etats-Unis
Directeur de la création
Directeur de création
Directeur de création
Directeur artistique
Concepteur / rédacteur

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