| Titre | Pound |
| Agence |
BBDO Guerrero
|
| Campagne |
For Persistent Headaches
|
| Annonceur |
Bayer HealthCare LLC
|
| Marque |
Saridon
|
| Date de première diffusion/publication |
2012 / 4
|
| Secteur d'activité | Médicaments
|
| Slogan | For persistent headaches. |
| Synopsis | Hardworking people get attacked by repeated headache symptoms in the form of persistent "headache doubles!" |
| Philosophie | A Film Campaign that dramatizes persistent headache attacks in an engaging, humorous way, one that's relevant to our target market's experiences. The spots show repeated headaches coming to life in the form of "headache doubles" and attacking hardworking people nonstop, while they work nonstop. The headaches are usually aggravated by our market's already tough working conditions, therefore the need for a more powerful remedy. |
| Problème | Saridon is a relatively small brand in the Visayas and Mindanao region. Our task was to re-launch the brand and to drive trial from a market known to be fiercely loyal to the competition with giant advertising budgets. All we needed was a campaign that would hit our market hard but would also make wise use of our limited budget. |
| Résultat | The Saridon campaign continues to make a huge impact in the analgesics category. With just 0.3% the advertising budget of the top 2 brands, Saridon achieves 77% increase in sales, growing 110% - three times faster than the category, and pushing the brand from out of nowhere straight to number three, nationwide! |
| Type de média |
Télévision
|
| Maison de production |
Revolver
|
| Responsable de la création |
David Guerrero
|
| Directeur de création |
Rey Tiempo
|
| Concepteur / rédacteur |
Red Ollero
|
| Directeur de clientèle |
Cindy Evangelista
|
| Responsable de budget agence |
Iking Uy
|
| Responsable client |
Christian Galvez
|
| Planneur stratégique |
Cristina Buenaventura
|
| Producteur |
Aldous Pagaduan
|
| Réalisateur |
Joel Limchoc
|
| Directeur de la photo |
J.A. Tadena
|
| Post production |
PostManila
|
| Production du son |
Hit Productions
|
| Directeur de la création |
Brandie Tan
|
| Directeur de la création |
David Guerrero
|
| Directeur de création |
Gary Amante
|
| Directeur artistique |
Gary Amante
|
| Directeur artistique |
JP Palileo
|
| Directeur artistique |
Peepo David
|
| Concepteur / rédacteur |
Rey Tiempo
|
| Concepteur / rédacteur |
David Guerrero
|
| Producteur |
Ino Magno
|
| Producteur |
Idda Aguilar
|
| Responsable client |
Edward Go
|
| Responsable client |
Jay Lopez
|