| Titre | The Same Blood |
| Agence | VML Mexico |
| Campagne | The Same Blood |
| Annonceur | Special Olympics |
| Marque | Special Olympics Mexico |
| Mise en ligne | Avril 2019 |
| Secteur d'activité | Associations d'information et de lutte contre la maladie |
| Synopsis | During the International Day of Sport for Development and Peace, Special Olympics Latin America and VMLY&R Mexico launched “The Same Blood,” a film that highlights the valuable contribution of persons with intellectual disabilities to the sport’s world and in our daily lives. The film shares the story of a young boy’s pursuit to follow in his father’s footsteps. Inspired by the sight of future Olympians studying the arts of Judo, we follow the boy as he works to begin his own training in the sport. In the end, we see that his biggest inspiration is his father. |
| Type de média | Télévision & Cinéma |
| Longueur | |
| Global Chief Creative Officer | Debbi Vandeven |
| PDG | Hector Fernandez |
| Responsable de la création | Alexis Ospina |
| General Creative Director | Luís “madruga” Enríquez |
| Directeur de création | Rodrigo Casas |
| Conception / rédaction | Ulises Mejía |
| Directeur artistique | Luis "Madruga" Enriquez |
| Producteur exécutif | Manolo Cedillo |
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