Titre | Make Something Wonderful |
Agence | TBWA\Media Arts Lab |
Campagne | Behind the Mac |
Annonceur | Apple |
Marque | Apple |
Date de première diffusion/publication | 2019 |
Secteur d'activité | Electronique grand public, audiovisuel |
Philosophie | The world needs a reminder of how powerful unleashing your creative potential can be – and in this film, we’re putting a spotlight on the real people using their passion to make a difference in the world. “Make Something Wonderful” is a celebration of what happens when humanity’s creativity, vision and dedication meet the ideal tool for creative minds: Mac. Because From everyday people to artists and activists like Malala Yousafzai and Lin-Manuel Miranda, the ones changing the world are doing it behind the Mac. |
Type de média | Film Web |
Longueur | |
Media Agency | OMD USA |
Responsable de la création | Brent Anderson |
Group Creative Director | Chuck Monn |
Creative Director | Kathleen Swanson |
Creative Director | Pierce Thiot |
Concepteur / rédacteur | Temnete Sebhatu |
Directeur artistique | Joe Russomano |
Executive Director of Content Production | Brian O'Rourke |
Producteur exécutif | Chris Perry |