| Titre | The live drone beach report |
| Agence | BBR Saatchi & Saatchi |
| Campagne | The live drone beach report |
| Annonceur | Super-Pharm |
| Marque | Super-Pharm |
| Date de première diffusion/publication | 2016 / 9 |
| Secteur d'activité | Détail, distribution, chaînes de restaurants |
| Philosophie | We decided to create and broadcast the 1st ever Live Drone Beach Report.A real-time aerial view of Israel's busiest beaches aired 30 minutes before 'Sun Safe Hours’.This meant beach goers could scan the beaches and find the one that still had the perfect spot!A win win situation for all involved. |
| Problème | In a country where skin cancer incidence is among the highest in the world and UV radiation one of the strongest, Super-Pharm as Israel's largest pharmacy retailer and a major player in sun awareness education wanted to encourage people to go to the beach during 'Sun Safe Hours' The problem is that to get the best spot on the beach you've got to get there early, when the sun is most dangerous. So how do you help people protect themselvesand still get the perfect spot? |
| Type de média | Digital |
| Longueur | |
| PDG | Yossi Lubaton |
| Responsable de la création | Jonathan Lang |
| Directeur de la création | Idan Levy |
| Concepteur / rédacteur | Ronni Azulay |
| Directeur artistique | yuval zuckerman |
| Chef de groupe | Noa Sharf |
| Chef de groupe | Ronny Chaikin |
| Responsable de la stratégie | Shai Nissenboim |
| Directeur du planning stratégique | Roni Arisson |
| Responsable de la production | Dorit Gvili |
| Producteur, maison de production | Maya Palmon |
| Producteur, maison de production | Eran Harel |
| Trafic | Ronit Doanis |
| Trafic | Avia Ben Ishay |
| Monteur | Dan Deutsch |
| Maison de production | Go Live |
| Voix-off | Ben Ben-Baruch |
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