Saga Nori (Seaweed) / City Promotion - "The Edible Business Card"

Geometry Japan

Geometry Japan Tokyo, Japon

Awards

11827

Marque: Saga Nori (Seaweed) / City Promotion
Pays: Japon

Annonceur: Saga Nori (Seaweed) / City Promotion

Titre	The Edible Business Card
Agence	Geometry Japan
Campagne	The Edible Business Card
Annonceur	Saga Nori (Seaweed) / City Promotion
Marque	Saga Nori (Seaweed) / City Promotion
Date de première diffusion/publication	2017 / 2
Secteur d'activité	Cartes de crédit
Philosophie	When Japanese people meet for the first time, they gently exchange business cards using both hands, instead of a hand shake. We created edible business cards made out of seaweed to demonstrate this unique and particular way of Japanese greeting method into effective face to face advertising & PR through selected local ambassadors. Event and individual activities drove media’s interest toward “Saga” widely through news worthy well designed unique edible business cards and generate people’s buzz through digital and consumer lottery.
Résultat	We developed a business card made of seaweed in order to enable this unique and peculiar way for Japanese to greet and turn into this moment into one to one marketing to generate interest toward Saga prefecture.
Type de média	E-Commerce
Longueur	90 seconds
Directeur de la création	Masato Mistudera
Directeur artistique	Akihiko Ono
Concepteur / rédacteur	Kengo Arima
Planner	Kengo Arima
Director	Kengo Arima
Musique	Kengo Arima
Directeur de création	Yasuo Matsubara
Producer	Masao Omokawa
Camera	Yuta Shimotsu
Art	Yukimo Yoshida
Song	Aki Kumamoto
Mixer	Yuji Murata
Directeur de la production	Miyu Okuda
Producteur créatif	Naoki Miyazoe
Chef de groupe	Naoki Miyazoe
Producteur créatif	Daisuke Mishima
Chef de groupe	Daisuke Mishima
Producteur créatif	Kanao Takeuchi
Chef de groupe	Kanao Takeuchi
Cooperation	Tomonori Kobayashi
Cooperation	Masami Hase
Cooperation	Hironori Ochi
Cooperation	Chihiro Komatsu
Cooperation	Shigeru Yamamoto
Web Corder	Sayuri Hara
Web Director	Daiki Hamamoto
Scenario Writer	Frederico Garcia
Producer	Heater Richardson
Producer	Shumpei Negami
Monteur	Billy Montross
Regional Executive Creative Director (Asia Pacific)	Dani Comar